Zoë b Organic Selects Mirel Bioplastic for World's First Line of Biodegradable Beach Toys
Made from corn sugar, Mirel bioplastics are biobased and biodegradable in natural soil and water environments, home composting systems and industrial composting facilities, where available. The rate and extent of Mirel's biodegradability will depend on the size and shape of the articles made from it. However, like nearly all bioplastics and organic matter, Mirel is not designed to biodegrade in conventional landfills. When disposed of properly in the appropriate environment, the microbes present in natural soil or water break down the PHA structure of Mirel bioplastics, harmlessly converting the material back into CO2, water and biomass. Mirel combines the expected durability and versatility of traditional petroleum-based plastics such as PVC, PET and PP, with biodegradable properties in certain environments, providing brand owners with a unique material for use in their products.
"Consumers are increasingly seeking more products that fit with their
desire for healthier lifestyles, and forward-thinking brand owners,
including distributors like Zoë b Organic, are responding by turning to
biobased and biodegradable materials that are made from renewable
sources," said
"As a mother of three young children, I am concerned about the number of
stray plastic shovels and beach buckets that inadvertently wash up on
the shore," said
Zoë b Organic beach toys made with Mirel will be available online at www.zoeborganic.com and at select retailers beginning in spring 2011.
About Mirel Bioplastics
Mirel is a family of bioplastic materials that have physical properties comparable to petroleum-based resins, yet are biobased and biodegradable in natural soil and water environments, in home composting systems, and in industrial composting facilities where such facilities are available. The rate and extent of Mirel's biodegradability will depend on the size and shape of the articles made from it. However, like nearly all bioplastics and organic matter, Mirel is not designed to biodegrade in conventional landfills.
Commercial grades of Mirel are available for injection molding, thermoforming, sheet extrusion, and film applications. For more information please visit www.mirelplastics.com.
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About Zoe B Organic
Zoë b Organic both sells and manufactures sustainable, BPA-free, organic products for babies and kids. They are the exclusive U.S. distributor for Natursutten, the world's #1-selling, all-natural rubber pacifier. They're also the maker of the On-The-Go Sleepy Hat and the creator of Kidishes, kid-friendly glass dishes from Duralex. The company is committed to providing mothers with well-designed options that are both safer for children and healthier for the planet.
For more information, please visit www.zoeborganic.com.
Safe Harbor for Forward-Looking Statements
This press release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. The forward-looking statements in this release do
not constitute guarantees of future performance. Investors are cautioned
that statements in this press release which are not strictly historical
statements, including, without limitation, statements regarding
expectations for Mirel market demand, constitute forward-looking
statements. Such forward-looking statements are subject to a number of
risks and uncertainties that could cause actual results to differ
materially from those anticipated and are detailed in
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